Norfolk Wildlife Trust

A Couple of weeks back I was given the opportunity to do a work placement at the Norfolk Wildlife Trust. Now this was something a bit different to what I had expected from a work placement. basically the trust and a shoestring budget charity don't have the funds for a design department they have one lovely lady called Rebbeca who does all of their PR and communications! So a third year named Brendan and myself were invited to go in as their temporary design team to take on a sweet brief to design some recruitment posters for volunteers for their 5 visitor centers! Exciting stuff! The brief was a bit tough as its asking people to give their time for free. Which implies that they already have to be interested in the subject to some extent.
We decided there were likely to be 3 different audiences for our posters: students, perhaps agricultural or environmental students who have the summer free and would benefit from having done volunteer work. Secondly the unemployed who may feel that by volunteering they are needed, also it shows commitment for when they are job seeking and thirdly the retired who may want to give back some of their stories to younger generations and also spend time in a natural environment. The work was progressive and fresh, it was difficult not to just play by the rule book and come up with something very NWT house style, we knew we had to break that mold if we wanted to catch attention so the rules were bent but not too much. the whole NWT team seemed pleased with our work and the posters will be put up this week that's when we will find out if they do what in theory we think they will: bring in the volunteers!